Devin Williams — better known as Devin In The Lab — is a Los Angeles basketball trainer and creator who turned a college "Day In The Life" class project into a global brand. From Silent Basketball to The Academy, it all started with ten thousand hours.
A creator brand built on consistency, craft and ten thousand hours of work.
It started with TEN000HOURS — a college "Day In The Life" class project at the Academy of Art University in San Francisco. The project went viral, and the name stuck. It became the brand.
Today, Devin Williams is a Los Angeles basketball trainer and creator known as Devin In The Lab — building products, training athletes, and documenting the grind for millions.
Read His StoryEvery product is designed in the lab and shipped from inthelab.tv.
Devin's training membership — structured workouts, drills and the exact system he uses in the lab.
Devin's signature training membership. Get access to structured programs, drills and the TEN000HOURS system — now at inthelabplus.com.
Explore The AcademyDevin's signature shoe, a collaboration with Equalizer. Built for the lab and the court.
See the ShoeShop the products, join The Academy, or book Devin for training and appearances.
