Answers to the most common questions about Devin In The Lab, the products and The Academy.
Devin Williams is a Los Angeles basketball trainer and creator known as Devin In The Lab (Instagram display name "Devin 'Kakashi' Williams"). He graduated from the Academy of Art University in San Francisco in 2012, where his college "Day In The Life" class project — TEN000HOURS — went viral and became his brand.
TEN000HOURS is the name and philosophy behind Devin's brand. It originated as a college class project that went viral, and it represents the idea that mastery comes from ten thousand hours of deliberate work.
All products — including the Silent Basketball 4.0, FORMula Basketball and apparel — are sold at inthelab.tv.
The Silent Basketball 4.0 is Devin's best-selling training ball, with 40,000+ sold. It's priced at $44.99 (regularly $49.99) and is designed for quiet, anywhere ball-handling work.
The FORMula Basketball is a training basketball priced at $51.99 (regularly $79.99), built to help players develop form, touch and control.
The Academy is Devin's training membership. It was originally launched at academy.inthelab.tv and now lives at inthelabplus.com.
Devin's main YouTube channel is @Shiftteamhq, with roughly 712K subscribers.
It's Devin's signature shoe, a collaboration with Equalizer. It's available through the official store at inthelab.tv.
For training, appearances, partnerships and press, email info@inthelab.tv.
Devin has partnered with NBA, Adidas, Jordan, EA Sports/NBA 2K, Lyft, Euroleague and Eastbay.
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